At 67, This Grandmother Turned to Entrepreneurship,
And Her Pizza is Mumbai’s New Favourite
Athira
Nair
MAKERS India16
August 2020
For most women whose lives are ruled
by domestic duties, starting up is the last thing on mind. For Mumbai-based
Pratibha Kanoi, 67, having been a homemaker for all her life, entrepreneurship
was not even a remote plan. Although she had wished for a source of income for
herself, she rarely had a chance to look at employment opportunities after
taking care of her husband and her three children.

Pratibha Kanoi
Yet, in the most unlikely of times –
when the world is battling the Coronavirus pandemic and the country was going
through a nation-wide lockdown – entrepreneurship came calling for this
grandmother of four. And it was a surprise in itself – a part of her daily
routine that turned into a business opportunity.
Due to the Coronavirus-related
lockdown that started in March, and panic about the potential spread of
COVID-19, Pratibha was particular about her family –both her sons, their wives
and their children who live with her–not having food from outside. To make up
for the lifestyle change, she started making their favourite foods at home –
including Pizza.
“I am very particular about hygiene;
my staff are not even allowed to bring mobile phones into the kitchen. And all
vegetables are washed and dried in the Sun for an hour before being used,” says
Pratibha, who has never had professional training in cooking.
Impressed by the taste and quality
of the Pizza, her sons – Visshaal S Kanoi and Vikaas S Kanoi – encouraged her
to put her culinary skills to build a small business. For Pratibha, who had
always dreamt of having her own income, this was a golden opportunity. Thus, on
May 2, Mommy’s Kitchen was launched, serving vegetarian Pizzas to a
clientele that has grown to more than 200 in just three months.
Talking to MAKERS India on a Zoom
call recently, Pratibha says, “I have always loved cooking for my family; but I
have never dreamt of the such response to my Pizzas. We started with just 10
boxes on day one, with orders mostly from my sons’ friends. In 10 days, we
needed more than 100 boxes! In fact, we started serving Pasta also after
customers’ demand.”
Currently getting 30-50 orders per
weekday, Mommy’s Kitchen menu includes Pizza varieties like Margherita,
Fungi, Primavera, and Diet Pizza, along with Mommy’s Special, as well as Pasta
varieties in Aglio E Olio, Spaghetti Arrabbiata, and Cheesy Spaghetti – all
priced between Rs.425 and Rs.555. Pratibha makes all ingredients - including
the dough for the Pizza base, the gravy, and even the paneer used in Pizzas -
herself.
Pratibha is assisted by her in-house
team, including stay-at-home cooks. The delivery (only across Mumbai city) is
done via services like Dunzo as well as two dedicated chauffeurs and bikers.
Initially, orders had to be placed a day in advance; with larger scale of
operations, on-demand service has started too. Pratibha’s daughter – who lives
in Bangalore – is the one who is in charge of getting orders online.
Pratibha’s son Visshaal, who – along
with his brother Vikaas – handles the logistics of the business, tells MAKERS
India that most orders are for more than one pizza. “Many orders come as our
customers’ gifts to their loved ones too; we provide those orders gift-wrapped.
We often get orders for small gatherings at home as well. There have been
weekends when we have got more than 100 orders in a day,” he adds.
Today, Mommy’s Kitchen’s clientele
includes politicians like Devendra Fadnavis and Praful Patel; bureaucrats,
industrialists like Rakesh Jhunjhunwala, renowned surgeon Muffazal Lakdawala,
and Bollywood celebrities like Sonali Bendre, the Bachchan family, and
filmmaker Madhur Bhandarkar, among others.
For Pratibha, this is the kind of
success she had never imagined. Encouraging all women to be part of workforce,
Pratibha says, “If your health permits, you should take the plunge (into
entrepreneurship). Even if you fail, you know you have tried something you
wanted.”
She adds that her children have been
extremely supportive of her venture. “But I keep my recipes secretive, and
don’t even share it with my children for fear of it leaking,” she signs off
with a laugh.
Source:
https://in.makers.yahoo.com/at-67-this-grandmother-turned-to-entrepreneurship-and-her-pizza-is-mumbais-new-favourite-030013824.html